2024 Toyota RAV4 Prime: Specs, Price, Photos, & Release Date. The all-new 2024 Toyota RAV4 Prime is coming to the dealerships in Summer 2024. It is the first-ever RAV4 plug-in hybrid ever built. According to the Japanese manufacturer, this model will go 39 miles on electricity. It will deliver 302 horses and acceleration from 0 to 60 mph in 5.8 seconds.
Toyota also offers a 10-year battery warranty, and the price of this crossover starts around $30,000. No doubt, next year will be very exciting for Toyota and its customers across the globe. RAV4 is a popular model, and Prime variant will surely boost sales.
Performances, Mileage, Acceleration
Just like the regular RAV4, the new 2024 Toyota RAV4 Prime will use the same 2.5-liter four-cylinder engine. Base version is producing 176 horsepower. Prime model delivers 302 hp thanks to the different tuning and new electric motors. Whatsoever, one motor is placed on each axle. Thanks to that, RAV4 Prime is an all-wheel-drive vehicle.
As for the driving range, this model offers up to 39 all-electric miles on a full charge. The credit goes to a lithium-ion battery pack that also provides 90 MPGe. Of course, Toyota is yet to announce full vehicle’s specifications. At the moment, RAV4 Hybrid delivers 40 mpg combined and 580 miles per tank. Toyota said that the RAV4 Prime will sprint from 0 to 60 mph in 5.8 seconds. With these figures, Prime model is second-quickest model in its lineup, behind Toyota Supra.
Sales and Competition
RAV4 model is currently Toyota’s best-selling vehicle. This crossover was sold in 324,622 examples through September 2025. “only” 62,881 sold units were hybrid models. Still, that means RAV4 Hybrid beat the previous best-selling Toyota’s Hybrid, iconic Prius. As for the competition, Honda is building its first CR-V hybrid crossover. Ford will launch a new Escape in plug-in hybrid form.
2024 RAV4 Prime Trim Levels
This high-performance variant is available on sportier trim levels such as SE and XSE. The 2024 Toyota RAV4 Prime SE comes with 18-inch wheels, more distinctive grille, and additional piano-black accents. Lower front spoiler is new, and it looks impressive. Toyota also provides a power liftgate system. SE also comes with numerous interior improvements. That includes 8-way power-adjustable driver’s bucket seat and leather upholstery. Heated front seats are standard, along with the 8-inch infotainment display. A 7-inch driver information screen is available.
As for the RAV4 Prime XSE, this trim will benefit from a black roof design and 19-inch wheels. Additionally, XSE adds two-tone exterior paint and wide choice of colors. On the inside, 9-inch infotainment screen with navigation is standard. You will get new paddle shifters, SofTex upholstery, and the moonroof. Wireless smartphone charging is offered as standard.
2024 Toyota RAV4 Prime Price and Release Date
The approaching 2024 Toyota RAV4 Prime is going on sale in Summer 2024. This high-performance variant of a popular compact crossover will cost around $30,000. The exact price is not available. Interestingly, RAV4 Hybrid starts at $28,500, so new Prime version will cost slightly more. Overall, if you like RAV4 Hybrid, you’re going to love new Prime model that adds more sportiness and more power.